Top volume

Mochi Squishies
SD-07 ยท SD-08 ยท SD-09 ยท SD-10
20 boxes$3.30 /pc
Suggested retail $5.99โ$7.99 ยท your margin 45โ59%
The fastest-growing impulse category in retail. Mochi squishies, viral dumpling & ice-cube squishies, stress-relief keyboards and bath-bomb gift sets โ over 220 SKUs, priced from $3.30 a piece at a 20-box minimum order, ready to ship to the US and Europe.
Trade customers only โ retailers, distributors, wholesalers and amusement operators. We do not sell to consumers.
This is not a slow-burn trend. US squishy toy sales hit roughly $297 million in the first half of 2026 โ four times the previous year, with unit sales up almost 200% to 58.6 million pieces, according to Circana. Dumplings, ice cubes and gummy-style squishies are driving it, powered by TikTok and a price point that makes them a pure impulse buy.
For a retailer that means fast turns on a low-ticket item with strong margin. For you it means getting stock on the shelf before the wave peaks.
Every line ships in retail-ready display boxes โ put the box straight on the counter. Minimum order is 20 boxes and you can mix categories freely to reach it; the total box count sets your price tier.










Squeeze-ball and decompression-cube ranges (SD-26 โ SD-30, SD-48 โ SD-56) in single, 4-piece and 6-piece blisters from $4.55/pc. Decompression keyboards, 26-key stress boards and keyboard fidget keychains from $5.80/pc, with character-print editions (BY and 628 series) in heat-shrink film or display box from $7.40/pc. Bath-bomb gift sets with a squishy hidden inside, in gift-carton format. All of these ship alongside the squishy lines and count toward the same 20-box minimum and the same volume tier โ ask for the full price list to see every SKU and artwork option.
Prices shown are per piece at the 20-box minimum order, ex-works, excluding freight and import duty โ they fall around 6% further at 25 boxes and 12% at 100 boxes. Full per-SKU price list available on request.
These are the actual display boxes as they arrive, not renders. Christmas countdown calendars and blind-box dumplings are the two lines moving fastest into gifting season, and both sell at a higher ticket than a standard 12-piece counter unit. Everything below counts toward the same 20-box minimum, so you can mix these into an existing order.














Minimum order is 20 display boxes, and you can mix categories freely to reach it โ your tier is set by the total box count on the order, not per line. Sample pricing below for five popular categories.
| Order size | Typical buyer | Mochi | Dumpling | Ice Cube | Keyboards | 26-Key | Saving |
|---|---|---|---|---|---|---|---|
| 20โ49 boxes | Single store ยท minimum order | $3.30 | $4.65 | $4.55 | $5.80 | $7.20 | MOQ price |
| 50โ99 boxes | Multi-store ยท regional | $3.10 | $4.40 | $4.30 | $5.45 | $6.75 | โ6% |
| 100+ boxes | Distributor ยท national | $2.90 | $4.15 | $4.05 | $5.15 | $6.35 | โ12% |
| Full container | Importer ยท exclusive territory | Negotiated per SKU โ ask for a container quote | best | ||||
All prices in USD per piece. EUR pricing available on request. Freight, duty and local taxes are quoted separately based on destination. Suggested retail prices are typical US shelf prices for the category โ your actual margin depends on your market.
Most importers force a full container. Start with twenty display boxes spread across any categories you like, prove the sell-through, then scale. No dead stock sitting in your back room.
The same catalogue, quoted in USD or EUR, shipped to either market. One supplier relationship instead of separate sourcing for each region.
Display boxes, hang tags and OPP bags as standard. Open the case, put it on the counter, start selling โ no repacking or labelling work.
The whole range is certified for both the EU and the US. Test reports and declarations of conformity ship with every order โ your compliance file is done before the stock hits the shelf.
Combine squishies, keyboards and bath bombs on one pallet. Test a dozen categories at once and reorder only what actually moves.
Custom display artwork, your own branding on packaging and barcodes for larger runs. Ask us for artwork specs and run minimums.
Message us on WhatsApp and talk to a person who knows the stock list. No ticket queues, no three-day email round trips.
Send your categories and rough case counts through the quote form or WhatsApp. Not sure yet? Ask for the full catalogue.
We come back with per-SKU pricing, your volume tier, freight to your door and a lead time โ usually the same working day.
Approve the proforma invoice. Bank transfer for trade accounts; card and other methods available on smaller orders.
Cases arrive in retail display packaging with tracking throughout. Reorder in one message once the lines start moving.
Twenty display boxes. A display box is 12 pieces on most lines, 24 on the gummy and candy squishies and 6 on the jumbo fruit, so a minimum order is typically 240 pieces โ that works out from about $800 to $2,000 depending on the categories you pick. You can mix as many categories as you like to reach the twenty boxes, and your price tier is set by the total box count on the order, not by how many you take of any one item.
At the 20-box minimum order, pricing starts at $3.30 per piece for mochi squishies and runs to $12.20 for the jumbo fruit line. Stress-relief keyboards sit between $5.80 and $7.20. Prices drop around 6% at 25 boxes and 12% at 100 boxes, and full-container pricing is negotiated per SKU. Ask for the full per-SKU price list and we will send it the same day.
It depends where you price. At the top of the typical US shelf range most lines give you 51โ64%; if you price at the bottom of that range to move volume, you are looking at 28โ46%. Mochi squishies cost $3.30 at the minimum order and sell at $5.99โ$7.99. Stress-relief keyboards cost $5.80 and sell at $9.99โ$14.99. Bath bomb gift sets and the 26-key boards are the strongest, at up to 64%. Freight and duty come on top, so budget another 8โ12% on landed cost when you model your shelf price.
Yes โ both. We quote in USD or EUR and arrange freight to your address in either market. Duty and import taxes depend on your destination and are quoted separately so you can see the full landed cost before you commit.
Yes. The range is certified to EN71 for the European market and to ASTM F963 and CPSIA for the United States. Test reports, material declarations and the relevant declaration of conformity are supplied with every order, so your compliance file is complete from the first case. If your buyer or your insurer needs the paperwork up front, ask and we will send it before you order.
They are age-graded rather than universally child-rated. Most squishy lines carry a 3+ grading; some smaller items and keychain formats are graded 6+ or sold as novelty and stress-relief items for older users. The correct grading and warning marks are printed on the retail packaging of every SKU, and the grading for each line is listed on the price list so you can shelve them correctly.
Yes โ that is what the 20-box minimum is for. Rather than twenty boxes of one thing, take two or three boxes each across four or five categories, run them through your tills for a few weeks, then reorder at a better tier on the lines that actually sold. Most customers start exactly this way, and it is far cheaper than committing to a full case of a line you have never tested.
For larger runs, yes โ custom display box artwork, your branding on packaging, and your own barcodes. Minimums and lead times depend on the item and the print work involved. Send us what you have in mind and we will come back with specifications and costs.
Lead time depends on whether the line is in regional stock or coming from production, and on your destination. We confirm a firm lead time with every quote rather than giving a number that might not hold for your specific order.
Three short guides on stocking the category for Christmas โ the market data, the ordering calendar, and an honest breakdown of which lines actually sell through.
Tell us which categories you want and roughly how many display boxes. You will get per-SKU pricing, freight to your door and a lead time โ usually within the same working day.
Trade enquiries only ยท Business details required ยท We do not sell to consumers